The world is becoming flat… with regard to web conferencing pricing, that is… Following in the footsteps of Internet access, and cell phone usage, web conferencing is seeing a shift in pricing from consumption (usage) based pricing, to flat rate, “all-you-can-eat” pricing plans.
Is this good news? The knee-jerk response from the service provider viewpoint is “no”! Why would we be happy to offer up our services in an unlimited monthly (or even annual) package rather than on a per minute, “pay for every bite” structure? Simple… value (oh, and revenue, which we will get back to in a minute).
This is a great deal for the consumer, as they can now accurately predict (read control) costs associated with their web conferencing use. This part is obvious. What is not so obvious is that this is also a great deal for the provider. How so? Much like the consumers having a known expense each month, providers now have a known revenue stream each month. In addition, most web services are accompanied by a toll-free audio conference bridge that is invariably consumption (yes, “per bite”) based. Plus, meetings that are conducted with a visual component tend to last longer, hence the proverbial “win-win” scenario for both the consumer and the provider.
One last point… Flat-rate pricing has now granted access to the latest and greatest technological advances to smaller companies and non-profit organizations that may not have had the resources to partake before the flat-rate buffet was on the menu. Yet another “win” for all.
In these challenging economic times, the customer will always seek the best value he or she can find. Embrace the flat-rate pricing models for web conferencing and watch your revenue grow.
Greg Plum is the Director of Business Development for the Conference Group, a facilities-based conferencing and collaboration company with over 10 years’ experience serving channel partners and enterprise clients. Greg can be reached at greg.plum@conferencegroup.com .
Wednesday, June 16, 2010
Subscribe to:
Posts (Atom)
