Can a company have a soul?

For it to have any chance of surviving, it better! According to Webster, “soul” is defined, in part, as “the spiritual principle embodied in human beings, all rational and spiritual beings, or the universe” and “the moral and emotional nature of human beings spiritual or moral force.”


A couple of friends of mine who founded Genesis Strategy Group (www.genesisstrategygroup.com) originally got me thinking about the concept “soul” as it pertains to a company.


What is your company’s soul? Or, asked in another way, what is your company’s driving force?


Some companies call this their “mission statement”, or their “core values”. No matter what you call it, this is what defines your company for your internal (read “employees”) and external customers. By placing a conscious focus on this soul, every customer interaction and business decision is governed by the moral compass calibrated by the company’s soul. While this may sound esoteric, it is quite the opposite. This concept provides a roadmap to how the company responds to any situation it encounters. This reduces seemingly complicated scenarios, either with customers or employees, to very basic components with the course of action easily identified and implemented.


So, how do you define your company’s soul? Like human beings, an organization without a soul is, well… dead.

Please vote for The Conference Group!

Hello All!


In the spirit of election season (and still on a high from having little ol’ Delaware in the national spotlight courtesy of Christine O’Donnell), I am, once again, asking for your support in the 2010 Telecom Association’s members choice awards. The polls close at the end of November, but just to keep me from pestering you again in a couple of weeks, please take just a moment now to cast your vote!



Click on TelecomVote.com now to vote!

On another note, we recently participated in the first ever Telecom Association Shootout, “aimed” at telling the channel how our wholesale program is the best solution for you and your peers. Since you are, hopefully, already in the “zone” for voting, please tell Telecom Association that the Conference Group should be named the victor in the shootout. The added benefit is that you can register yourself as a conferencing subject matter expert with Telecom Association just by casting your vote. This is a great opportunity to learn more about us, our worthy opponents, AND gain some recognition yourself! Click on http://www.telecomassociation.com/firstfriday/101001/The_Best_White_Label_Conferencing_Solutions_October_2010.htm  to vote and get registered as a subject matter expert.

As always, thanks for your time and consideration. If you have any questions at all, don’t hesitate to contact me directly.



Thanks!

Greg